The application period to register a brand as a domain name extension (".BRAND") has just opened on 12 January 2012 and will end on 12 April 2012. In fact, this window of opportunity is even shorter than it looks since you can’t initiate an application after 29 March 2012. Besides the clear marketing advantages that a .BRAND can give you, don’t forget the advantages of the Luxembourg tax regime which basically grants a tax exemption up to 80% on royalties received in exchange for the use of Intellectual Property Rights, including domain names. The countdown has just begun so don’t miss out!